Reporting on link building campaign and learn how to improve

Pre-deliver the report:
The contents of a report should not come as a surprise. If the only time you communicate
success (or indeed failure) to a client is via the monthly report, then you’re failing. Monthly reporting, or any kind of regular reporting, is good but it should not replace regular communication, including the phone and face-to-face meetings. Therefore, your client shouldn’t be 100% surprised when they read a report from you because you should also be communicating with them regularly, so they know what is going on.
This helps you in a number of ways because you’re pre-delivering what the report contains. If
you’ve had some problems throughout the month then it is much better to address them and
try to solve them right away, rather than wait until the end of the month and give the client a
nasty surprise. This also helps because you may even be able to solve the problem altogether
and not have to mention it in the report – thus helping you in the future at the inevitable point
where clients review all monthly reports.