The “FREPT” model for blogger outreach

The rst step in blogger outreach is to nd the bloggers you might want to reach. All of the bloggers that you nd now may not be the ones you ultimately pitch, but rather a starting point for whom you might want to reach out to later. Find as many bloggers as possible in that industry. In some niches, you may not be able to nd as many.
Either way, this step will allow you to get the big picture of the bloggers in the space, which you can narrow down in the following steps. Where can you nd those bloggers? It’s not always easy. Here are some resources that have been used:

Blog Databases

• Technorati

• BlogCatalog

• Alltop

Twitter Directories

• WeFollow

• Twellow

Twitter chats – Organized, scheduled chats on twitter that focus on a speci c topic.
You can nd twitter chats by searching for their hashtag, and joining in the scheduled
chat.

• Blogchat

• Journchat

• pr20chat

These are all great tools, but none of them were made for blogger outreach. They’re just what exist, so it can be tough to nd the bloggers you’ll want to include. Another option is to buy a list of bloggers. This is a lazy shortcut as the list won’t be very targeted and you’ll probably still have to do most of the research. Lists also tend to be very expensive for the value you’re getting out of it.
The lack of e ective tools is a large part of why we started Blogdash. It provides a new solution for nding the bloggers that match your brand or product. You can lter through thousands of bloggers by keyword, category, klout (online in uence) score, Google page rank, location and much more.